Snap Inc’s Q2 Earnings: Snap Inc. (NYSE: SNAP) released its second quarter 2024 earnings report on its website, which can be seen in a number of parameters, with a 16% annual increase in its total revenue, now to $1.24 billion The company has shown significant engagement, with more than 850 million monthly active users and 432 million daily active users.
The majority of its total advertising revenue has seen a 10% year-on-year increase. Now, $1.13 billion Snapchat IMC has also provided a positive outlook for its third quarter, which has seen growth of 12 to 16 percent and is estimated to have a beta of $70 million to $100 million Snapchat IMC has achieved revenue of $1.24 billion, with a year-on-year growth of 16 percent, of which $1.13 billion is advertising.
Snap Inc’s Q2 Earnings: Important Points:
- Snap Inc. posted $1.24 billion in revenue, a 16% year-on-year increase, of which $1.13 billion was advertising.
- Its monthly active users have exceeded 850 million, and its one-day active users have reached 432 million.
- Snapchat’s Plus subscription service now has more than 11 million users.
- In terms of world records, its viewership has increased by 12% annually, and global time spent watching its content has increased by 25%
- The company reported a 38% increase in its average purchase cart size and a 4.4x increase in return on ad spend (ROAS).
- Partnerships have been announced with large companies like Snockflake (NYSE: SNOW) and LiveRamp to facilitate the adoption of privacy-focused conversion APIs.
- Snap Inc. plans a modest investment in personnel and marketing for the third quarter of 2024, with an estimated adjusted EBITDA of $70 million to $100 million.
Snap Inc Company Outlook:

- Q3 2024 revenue is to grow 12% to 16% year-on-year.
- EBITDA adjusted for Q3 2024 is estimated to be between $70 million and $100 million.
- An update on the company’s initiatives will be disclosed at the Snap Partner Summit on September 17.
Negative Highlights:
- The brand advertising environment remains weak in some consumer discretionary verticals.
- The brand advertising segment may not see significant improvement in the near future.
Positive Highlights:
- The direct response advertising business of Snapchat grew 16% year-on-year in Q2.
- If you talk about long-term revenue growth, SNAP Inc. considers small and medium-sized business advertisers to be the key drivers.
- The company is planning to invest in augmented reality and monetization efforts, focusing on small and medium-sized customers.
Default:
No specific lapse was reported in the summary given for earnings calls.
Snap Inc’s Q2 Earnings call:
• The company’s user presence, development, and user engagement are very strong.
• The upcoming Snap Chat Partner Summit will reveal its future strategy and new information.
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